Hugh Macleod at gapingvoid read my mind. I know my buttons of hope project is going to be a winner -- now I have a word to describe my instinct....hugh's word humanification. Simply I have taken a good idea and approached it from a human perspective. I intend to change the world of fundraising by helping people connect with charitable causes by personalizing their fundraising through the use of a tool -- photo buttons. I plan to go and be where no one else wants to be -- small, very small.
My plan is to make it super easy for one person to buy one button for an event. Who wants to be there?
I DO. Reason? I plan to use some things I have learned from people like Seth Godin to actually build and run a business on a human scale. Look around very few people build businesses any more -- they merge them and hardly anyone runs a business anymore -- they pimp them looking for the next deal the next stock bounce. Think about it.
Hugh and Seth are right. There is so much opportunity out there for small humans. Those sticky rascals!
Watch me!
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