One of his more provocative riffs struck a chord with me.
He writes, "As long as you work for someone, you have no job security." He follows,
"Quit your job. Right Now. Stop doing something that's crazy, risky and ill considered (your current job is all three). Stop working for the factory and start building something that people will remember."
I know, I know you have a picture of Peter Finch's I'm mad as hell...in Network, or Michael Douglas' really bad day in Falling Down. Easy, as with most of Godin's riffs there is a lot more to be learned in what he doesn't say. And he does add the qualifier, "You don't have to quit today, you can just decide to quit right now."
"...start building something that people will remember" Now that is profound. As I embark on this (ad)venture Buttons of Hope, I can't help but wonder....am I on the cusp or on the precipice? And at that point does it matter?