My friend Seth Godin has another dead-on post today. I agree with half (OK 70%) of what he says here about non-profits and it made me think of something I was reading late last night online.
"Non-profits do the same thing when they spend months planning an elaborate gala [or charity walk] that takes all the time and enriches the hotel and the caterer. Far better to spend the time and money building actual relationships than going for the big 'grand' hit."
He is right. It is better and harder to build the relationships and the success is harder to gauge...
EASY(to measure)/GOOD: we raised $726 for our silent auction! or as in the case of the Breadheads the largest team in the 2007 St Louis Susan Komen Race for the Cure team recruited 4100 walkers! (that is true read about it) every picture tells a story don't it? (below)
HARDER(to measure)/BETTER: our donors are more engaged, our walkers are more inspired, our staff is more motivated
First KUDOS to all 4100 Breadheads -- your support is amazing and thanks for doing something! (many don't) But here's the rub you raised $90,000 which is $21.95 per walker, correct? I have a really BIG idea for you if you're interested.