Beth Kanter is
one of the best on Social Media and Non Profits. Whether it's Second Life, fundraising by mobile phone, RSS , Twitter or Click to Give FREE mammograms -- she is your maven (def: someone who is dazzlingly skilled in any field!) & she's busy too writing about all of these already in February!
So I am having a bit of fun with Beth's post yesterday "Seeking Stories Examples & Tips from Non-Profits About using Flickr" (and yes it is a reflection of my sudden obsession with Skitch) I Skitched Beth's Flickr photo (courtesy X2 of Locator) here...
There is a point to all this -- one more great way for non-profits to get their WORD out is Squidoo FREE -- I can't say enough about the utility and promise of this platform especially for Non-Profits. (btw Skitch FREE makes it soar!) I have made many lenses on behalf of charities like Susan G Komen, Relay for Life, Ride of Silence and Walk for pkd [what's that?] to name a few -- each provides another avenue of information and awareness (and Google live bait) for these worthy causes. As Squidoo founder Seth Godin says, in his FREE eBook Unique Useful & Updated
"It's not that difficult, but it takes some strategy to build web pages that attract traffic...not just today, but for a long time after they're built."
And I think Beth would agree with Seth that all the social media in the world is at best whipped cream on a meatball unless you do the hard work -- it's OK your website is probably not dead....YET! (see :58 seconds in!)